Fit for Consumption

Fit for Consumption
l8ohgWIiPakC
256
By:"Jennifer Smith Maguire"
"Sports & Recreation"
Published on 2007-09-06 by Routledge

However, fitness is not simply a question of exer- cise, and the benefits sought \u003cbr\u003e\nare not merely matters of health; hence, the fact that there is no magic ... In 1979, \u003cbr\u003e\nSelf magazine was launched, billing itself as the first women's \u003cb\u003efitness magazine\u003c/b\u003e.

READ NOW

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become ‘fit for consumption.'

This Book was ranked 17 by Google Books for keyword fitness magazine.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
true

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating by

SAMPLE

false

To Get More Fitness Ebooks Click Here